Lead Scoring

Lead scoring ranks and values leads based on a prospect’s interactions, so that marketing can route the most valuable leads to sales, while assigning the rest to nurture campaigns in order to raise their scores. This process ensures that salespeople don’t waste time on leads with a low probability of converting, and also ensures that the hottest leads are acted upon with minimal delay.

By using information like the number of pages viewed, duration, form submits, etc. follow-up is automatically triggered.

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Improve sales and marketing productivity by systematically focusing efforts on leads that have the highest probability of closing.

Within CRM, you control your organizations Lead Scoring settings. You define the numeric values for web page visits, form submissions and email marketing interactions. The Lead Score field on a person’s Lead or Contact record is updated upon each interaction.

A common example: once a contact’s score reaches 60, you trigger a follow-up phone call activity for a sales representative.

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