Lead Scoring

Lead scoring ranks and values leads based on a prospect’s interactions, so that marketing can route the most valuable leads to sales, while assigning the rest to nurture campaigns in order to raise their scores. This process ensures that salespeople don’t waste time on leads with a low probability of converting, and also ensures that the hottest leads are acted upon with minimal delay.

By using information like the number of pages viewed, duration, form submits, etc. follow-up is automatically triggered.

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Improve sales and marketing productivity by systematically focusing efforts on leads that have the highest probability of closing.