Microsoft CRM Marketing Automation

New Email Template Library

Rhett Thompson — Sun, 05 Sep 2010 00:19:36 +0000

35 new layouts.

Introducing the new template library! Professional designs, at your fingertips.

CoreMotives just made creating stunning emails a whole lot easier. Below are a few samples of what you will find right inside Dynamics CRM!

Professional Layouts.

Quality Designs.

Template library.

Fast access to your saved designs and the new template library.

Template folder.

Open the sample’s folder a host of ideas and examples.

Modular format.

Design with content blocks to quickly build or change your email layout.

Let’s say you want to add a three-column image grid within the body of your email – you can build with modular sections to achieve your design. Among all the templates, you have hundreds of combinations to build almost any kind of layout!

Training: Learn how to get the most out of the new templates!

Register now for CoreMotives advanced training. We have several types of classes, including creating great HTML emails where we share the tips and tricks to help you create beautiful designs that compel your readers to action. | Client sign up |

New Possibilities – CRM Web Forms

Rhett Thompson — Wed, 25 Aug 2010 23:43:06 +0000

New Possibilities

Campaign Responses
Marketing Lists
Notification E-mails
Web Hooks

CoreMotives has opened a whole new world of possibilites with extended web form capture functionality. We think you’re going to love what we’ve done for Dynamics CRM - see below.

Marketing Lists

Form submits add people to your Marketing Lists.

It’s easy to know who submitted forms, and simple to execute follow-up activities because marketing lists are automatically updated.

Campaign Responses

Campaigns are now linked to form submits.

Campaign Responses provide a vital link between Contacts, Leads and Campaigns. Plus, they open the door for downstream workflows and powerful reports.

Notification Emails

Your team is notified with each submit.

An email message with the content of the form submit and a handy link to the CRM record is now triggered upon form submit.

Web Hooks

Execute custom code.

For the developers, you can now programatically execute custom C#, PHP, etc. code upon processing.

Converting Annonymous Visitors

Web Forms and Web Intelligence are Better Together.

If you are using Web Intelligence to track visitor behavior, we remind you that web forms play a crucial role in converting and matching Contacts and Leads to known CRM records. Leverage web forms as part of your training, webinar, newsletter, etc. process to detect, track and target prospects. One of the best features of CoreMotives web forms is that you can see all previous and future web history after a form is submitted.



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MSDynamicsWorld on the CoreMotives success story.

Rhett Thompson — Thu, 15 Jul 2010 19:57:44 +0000

Read the full article at MSDynamicsWorld.com

Microsoft Publishes CoreMotives Case Study

Rhett Thompson — Mon, 05 Jul 2010 00:18:56 +0000

Microsoft selected CoreMotives as a case study of advanced use of cloud-based technology. Dynamics CRM and Windows Azure are at the core of our marketing automation suite. They enable instant access to powerful features that generate sales leads and marketing campaigns.

Microsoft’s case study on CoreMotives:
Read it here

CoreMotives selected Windows Azure as its architecture platform because it provides a scalable, secure and powerful method of delivering software solutions. Windows Azure is a “cloud-based” infrastructure with processing and storage capabilities.

Our solutions require nothing to maintain, or support over time – thus lower costs. With zero-footprint, you can start immediately, regardless of your Microsoft CRM flavor: On Premise, Partner Hosted or Microsoft CRM Online.

Microsoft data centers meet compliance standards and other key accreditations for information security, such as the International Organization for Standardization (ISO) 27001:2005, the Sarbanes-Oxley Act, and the Statement on Auditing Standards (SAS) 70 Type II.

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CoreMotives fuels the xRM Showcase Challenge

Rhett Thompson — Fri, 11 Jun 2010 02:56:35 +0000

The xRM showcase challenge was put together by Microsoft Dynamics to highlight all the powerful products developed as extensions to the base CRM application. CoreMotives is proud to be the marketing engine spreading the word about the contest and providing insight into the effectiveness of the overall initiative.

If you haven’t visited www.xrmshowcase.com and cast your vote, you need to hurry, the contest ends June 18th.

We’re all in.

Rhett Thompson — Sat, 24 Apr 2010 12:00:40 +0000

“The cloud fuels Microsoft, and Microsoft fuels the cloud.” Steve Ballmer, Microsoft CEOMicrosoft: Twenty million businesses and over a billion people use Microsoft cloud services. We and our partners are committed to delivering a broad set of enterprise-ready products and services that build on what you already know. We’re all in.

CoreMotives: We are also “all-in”. As a strategic decision, we chose to focus solely on Microsoft CRM and to power our solutions via the Windows Azure platform. With this architecture, we can deliver instant-on, zero-footprint solutions that exceed the expectations of our clients and partners. We have expanded rapidly into markets across the US, Europe, Asia and Africa because our infrastructure is fast, scalable, reliable.Find out more: http://www.microsoft.com/cloud

Marketing nirvana? Pretty close!

Rhett Thompson — Sat, 24 Apr 2010 03:29:04 +0000

Richard Knudson, author of the popular blog “Dynamics CRM Trick Bag” recently reviewed the CoreMotives marketing suite. In an eleven thousand word assessment, he discribes many of the features and functions of our suite. Read the appraisal for yourself, but we find it rewarding that Richard says, “If it’s not E-Mail Marketing Nirvana, it’s pretty close!”.

Join our Microsoft Convergence party

Rhett Thompson — Fri, 23 Apr 2010 21:46:10 +0000

Please join us at “Slice” Monday night just after Microsoft Convergence. From 5-8pm we are having a beer and wine reception for customers, prospects and partners. We are local Atlantan’s and reserved a place we though you might enjoy.

Slice is a few blocks from Convergence. See the walking directions here.

Cheers,
Jérémie & Rhett
Co-Founders
————————-

Slice Atlanta
85 Poplar St NW
Atlanta, GA 30303
(404) 917-1820

Directions: Convergence party map

Simplified pricing

Rhett Thompson — Wed, 21 Apr 2010 08:08:21 +0000

CoreMotives introduces simplified pricing. Starting at $99 per month, the CoreMotives marketing suite puts the power of advanced marketing automation within the reach of all companies.

A few highlights:

No setup fees
No per user charges
No per server charges
$99 per month starter plan

The biggest change in our pricing is regarding email marketing. Email interactions are no longer part of our pricing structure. Send all you want, and incur charges only for outbound emails.

Every subscription, even our $99 plan, includes all the features of our marketing suite for your entire organization, regardless of size:

Email Marketing
Web Intelligence
Web Form Capture
Lead Scoring

With CoreMotives, there is no software to install. It only takes 15 minutes to provision Microsoft Dynamics CRM with the marketing suite. That’s right, within 15 minutes your company can be using CoreMotives, completely integrated within Microsoft Dynamics CRM.

Are Registration Forms Killing B2B Software Marketing?

Rhett Thompson — Fri, 05 Mar 2010 01:30:00 +0000

The trend among B2B marketers seems to be a requirement that a person fill out a web form in order to download material, or watch a product demo online. The questions is why the requirement, and is this wise because of the drop off in collateral engagement?

A large part of what is driving B2B marketers to force forms is management’s requirement that marketing prove its worth. If you spent $30,000 on Google AdWords last month, in this economy, you’d better have something to show for it. If you force a form, the thinking is that you gather contact information for sales and marketing to close deals.

Today it seems most B2B firms require you to use your “real” company email address when filling out a form. I.e., you can’t use your Gmail or Hotmail address to get the white paper. This is another point of drop off in the process because so many of us don’t want someone nagging us for the next six months because we submitted a form.

How many times has a site asked you to fill out several forms during one session? Maybe I want to look at a video, and also read a paper – but do I want to fill out two forms? As a marketer, I may already have a decent size database of contacts – maybe I already know this person. But because you have disparate data stores, and no technology in place, you look sillyto your prospect and your sales team because you can’t automatically connect, leverage and deduplicate what you may already know.

There are Visitor / Download tracking technologies that can help B2B marketers deal with these issues. Without the person filling out a form, these work by tracking what a person downloads, how they arrived and many other aspects of visitor behavior. Yes, the person is anonymous, but if I am an effective marketer, at some point in the process, I will compel you to reveal a bit about yourself. At that point, these technologies connect all the dots and serve the sales team a highly qualified lead, complete with a full history of previous interaction (and future interaction).

Rhett Thompson
CoreMotives, LLC

This originally appeared as part of my thread response in the LinkedIn group “Technology Marketing Community”: http://bit.ly/bdKwbE & MarCom Ink: http://bit.ly/9lhqAW